Pure Living Project

Pure Living Project in partnership with TTU and Haze University

The Pure Living Project was a collaborative initiative between Takoradi Technical University (TTU), the Social Entrepreneurship Hub (SE Hub), and Hanze University of Applied Sciences in Groningen, Netherlands. Designed to promote sustainable building practices and foster academic partnership, the project combined research, innovation, and entrepreneurship education to explore practical pathways for a more sustainable built environment.

Project Meaning

At its core, the project explored how modern construction could evolve toward circularity by rethinking traditional building systems. Pure Living emphasized homes that were modular, deconstructible, and built with biobased materials, structures that could be easily assembled, repurposed, and reused throughout their lifecycles. The initiative reflected a shared commitment to advancing sustainable cities and communities by encouraging the use of renewable local resources and reducing construction waste.

Students, professors, and industry players collaborated to come up with prototypes using local resources from Ghana.

Scope of the Project

The project’s work encompassed:

• Cross-institutional collaboration between Ghana and the Netherlands to exchange knowledge and teaching practices.
• Integration of sustainability and circular design concepts into TTU’s Built Environment curriculum.
• Application of entrepreneurship education, using Effectuation as a framework to develop innovation-driven leaders in the construction sector.
• Capacity development activities for faculty and students aimed at promoting sustainable and circular construction methods.

The Pure Living Project successfully demonstrated how academic collaboration and entrepreneurial education could support the transition to sustainable construction. By the end of the initiative, it had inspired faculty and students alike to reimagine the future of housing and urban development in Ghana through sustainable and locally adaptable solutions.